Moving away from stereotypes:
Whirlpool Hispanic and Latino Network
The Whirlpool Hispanic and Latino network includes 20 Spanish speaking countries and Brazil.
Their old logos may look like a good representation for a Hispanic group: exotic, colorful, ethnic.
In reality, they promote clichés and stereotypes.
I started to be more aware of how designers can perpetuate these stereotypes after reading The Politics of Design, by Ruben Pater.
I decided to do something about it
The use of ethnic stereotypes prevents the public from seeing representations of minorities treated with the same respect as those of the dominant cultures.
- Ruben Pater